Business pychology Essay Example | Topics and Well Written Essays - 2000 words

Business pychology - Essay Example As businesses try and become more competitive, the human asset behaviour within the business enterprise has become more and more relevant and hence a greater reliance on business psychology. Motivating and retaining this asset has always been a challenge to any business enterprise and this has called for an increased understanding of what causes individuals to be more effective at work. While efficient business organizations have looked at finding both the right person for a job function and the right job function for an individual, making them satisfied at work or providing job satisfaction is a factor that has increased in importance with the enhanced requirement for business organizations to become more competitive for survival in the modern era. Providing a definition for job satisfaction is not an easy task as there are several factors or experiences and the responses to them that make up total job satisfaction and some of these include satisfaction of the remuneration received, career prospects, satisfactory supervision, satisfaction in the environment and satisfaction in the job functions and responsibilities. The definition provided by Balzar et al, 1997 gives an adequate definition for job satisfaction. As per Balzar et al, 1997 job satisfaction is â€Å"the feelings a worker has about his or her job experiences in relation to previous experiences, current expectations, or available alternatives†. There are three factors that have given prominence to the job satisfaction and the study of job satisfaction. These three factors are humanitarian concerns, economic concerns and theoretic concerns. The presence of humanitarian concerns comes from the ethical beliefs of many managers in the business environment that employees require an acceptable, agreeable and pleasant work environment. The economic aspects lie in the very reasons for the existence of the business organization and that is the increased performance that job satisfaction provides increases the

Marketing - Brio Tuscan Grill Assignment Example | Topics and Well Written Essays - 1250 words

Marketing - Brio Tuscan Grill - Assignment Example One of the most popular means of creating distinction involves uses of integrated marketing communications. The advent of numerous channels of communication has further heightened the need for business organizations to pursue a policy that would help marketers to communicate and showcase their products and service offering to the target market segment. The role of integrated marketing communications become even more important considering the fact that it is the only channel by which marketers can communicate with their customers. The advent of the online channel and e-commerce has further bolstered the need to ensure greater efforts on the part of marketers to undertake a formidable communication plan involving all possible channels of communication so as to capture a large variety of target market audience. The present study would discuss and analyse the integrated marketing communication of Tuscan Grill Restaurant in order to gain a practical insight into the aspect of integrated m arketing communication strategy. Tuscan Grill is an Italian restaurant operating under the Bravo and Brio group of restaurants. The Italian chain of restaurant has its business operations spread across many states in the USA and aims to be one of the finest Italian restaurants in the lucrative US market. The company has a wide menu range covering every famous Italian delicacy. The customer segment of the restaurant includes a broad target audience comprising of business class to professionals and family members. An optimum pricing strategy is followed by the restaurant in order to cover a larger consumer audience. The company’s selling proposition includes providing the best quality of service and a mouth watering menu that tends to generate the best experience for the consumers (Brio Restaurant Group, â€Å"Welcome to BRAVO | BRIO Restaurant Group†). The following sections would present an analysis of the integrated marketing communication strategy of the company so a s to help formulate plausible recommendations for the organization to help maintain profitability and sustainability in the market. Integrated Marketing Communication Integrated marketing communication strategy involves using multiple channels of communication to communicate the message to the target market audience. Over the year advertising and promotional expenses are soaring to new heights and are perceived to be a very crucial factor in determining the success or failure of a product in the market (Belch & Belch, p. 4-5). Bio Tuscan Grill also has an integrated marketing communications strategy with the company using multiple channels of communication. There are many channels of communication that are used by marketers’ namely traditional channels like advertisements both in electronic as well as print media. The growing popularity of internet along with the popularisation of social networking sites like Facebook and Twitter have opened up a new channel by which marketer s can communicate to a large section of the target market audience. The opening up of the website greets audience with a soft music that makes it attractive for viewers and ensures retention so that customers do not navigate away from the website. Bio Tuscan Grill uses direct promotions such as online gift coupons and other discounts to attract customers. Apart from this it also sponsors promotional events where free lunch or dinner is provided to help make consumers taste the

Fashion and Rebellion In The 1960s

Fashion and Rebellion In The 1960s What are the main differences between subculture and counterculture and what do they tell us about fashion and the rebellion in the 1960s? I shall be studying about the difference between subculture and counterculture and what they tell us about fashion and rebellion in the 1960s. I shall do this by looking at the way how the 1960s influenced the generation of the hippies era in relation to fashion, music, media and photography. I am going start by exploring the definition of subculture and counterculture. Culture is the way, the forms, in which groups handle the raw material of their social and material existence. (Clarke et al, 1975: 10) Subcultures are sub-sets smaller, more localised and differentiated structures, within one or other of the larger cultural networks. (Clarke et al, 1975: 13) both references from (Populism, Jim McGuigan, Chapter 3, Youth Culture and Consumption, pg95) The 1960s were an immense time to be young. Youth culture and youth fashion, had begun to take shape in the fifties, blossomed as never before. Hippies culture became very popular in the 60s after the Beatniks.Hippie culture, with the new interest in vegetarianism, the environment and peace, proved ready not just for revival but for a permanent place in this endless youth culture. (Post Modernism and Popular Culture, Angela Mcrobbie, pg.159) As of Stuart Hall, he saw the hippy movement as an identification towards poverty. It was also politically informed in the sense of being determined to create an alternative society. This subculture was therefore able to develop an extensive semi-entrepreneurial network which came to be known as the counter-culture. (Post Modernism and Popular Culture, Angela Mcrobbie, pg.143, Subcultural Entreprenuers) Hippies popularised kaftans, Macrame bags and Afghan coats. the flares of the late 1960s widened out to bell-bottom proportions before high-waisted straight trousers and platform soles stepped into view. (Speak the Culture, Britain, Be Fluent In British Life and Culture, Neil Thomas, ThoroGood, Pg.253) The distinct style of hippie are mainly colourful and floral wear, a lot of accessories such as headbands, rings, necklaces and earrings, usual would wear flip flops for footwear. Carnaby street was where they would all shop, Hippie Land that is what I would call it. Summer of Love was associated with the hippies, known as the Swingin 60s Carnaby Street in 1966. During the 60s, Lord John was the hippest store. (Fashion of a Decade, The 1960s pg.41) This is where Twiggy comes in, famous model, with her long lashes, big eyes and bob, she became the British style icon of the 60s. Made it big for wearing the mini-skirt. And to this day she has brought a new life to fashion for the older person as they relate to her and connect her to Marks and Spencer, which has made profit to them. A new style then came into sight, by a new group of teenagers which they called Mods. The Mod style were inspired by the beatniks and from American fashion. The well known designers at that time were Mary Quant, Zandra Rhodes and Barbara Hulanicki. Mary Quant introduced Britain to mini-skirts, and that made a huge impact in fashion in the 60s. The mini-skirt was mainly worn by the young, most of the audience were shocked, others saw this as free will. Zandra Rhodes influenced by pop art, with her unconventional clothes and pink hair. Rhodes sold some of her first textiles work to Marion Foale and Sally Tuffin. Associated with pop art during this decade were artists such as Andy Warhol, the fact that this movement was unrealistic, the audience were interested from the use of expression and abstract, which made people feel free, this is how the hippies were seen as. Pop art became the parcel of fashion, which made clothing more fun and colourful. Barbara Hulanicki opened a clothing store with her husband in the early 60s, she later became known for the garments she had designed for Cathy McGowan, the TV presenter for the music show Ready, Steady, Go. Till this day these three designers are the icons of modern fashion. Retro fashion is always coming back with new and fresh looks. Many contemporary designers now such as Anna Sui, Diane von Furstenburg, Erdem are influenced by the hippie culture. Music in the 1960s has made a big impression in the lives of youth culture. They still have an appeal to old and young, they were the ones mainly responsible for the change in music and social change from the war and 50s onwards. For example, the Beatles, which created Beatlemania their style was a start of a new era, having long hair with long beards, Lennon known for wearing the granny glasses, this is where the Beatniks were introduced, which then led to the hippy movement. Elvis Presley known as the King Rock and Roll. Pink Floyd, Led Zeppelin and The Rolling Stones. The Glastonbury Festival, would have varieties of artists, in an open field, which lasts up to 3-4 days, usually visited by hippies during the 70s when it was first held, the festival was an excuse for sex, drugs, socialising with others. And to this day The Glastonbury Festival is still a successful event. This is where technology comes in, it is rapidly progressing from records to cassettes, to cassette tape walkman, to cds, to cd walkmans, to mp3 players such as Ipods,mobile phones. Also being able to download music from the internet illegally, this is causing music stores, such as HMV to close down shops, due to not enough sales to keep the business afloat. During the 60s, youths from under 25 years of age regularly visited the cinema as entertainment before TV became more popular. Also it was another excuse to socialise with others when they take a visit to the movies. The theatre was also popular for the upper age group as a form of entertainment. Photography plays a big role in fashion advertisement in a form of magazines such as Vogue and Vanity Fair, which introduces the upper working-class to upcoming fashion trends, which is currently still happening today with many more magazine options to choose from such as Dazed and Confused, ID etc. Fashions and faces: Beaton, Bailey and Rankin As Britain pursued its passion for photojournalism in the mid 20th century a more affected genre of photography also evolved, set to explode in the 1960s. It embraced fashion, advertising and high society (in short, beautiful people) and found its outlet in magazines like Vanity Fair, Harpers Bazaar and Vogue. Cecil Beaton bore the torch with staged, glamorous images of Marlene Dietrich, Audrey Hepburn and the Royals from the 1920s through to the 60s. (Speak the Culture Britain Be Fluent in British Life and Culture, Neil Thomas, ThoroGood, pg.245) To conclude, I have discovered that the subculture of hippies in the 1960s, were free spirited, peace loving, rebellions against war, and also introduced a fashionable trend that are still current in some societies. What I think about the difference between subculture and counterculture is that subculture is the identity of an individual. You can show your personality through clothing, the music you listen to, where you get together in the environment, the region of a culture. E.g. When you think of Camden, you automatically think of punks and rockers. Notting Hill Gate, the Notting Hill carnival comes to your mind. Where as counterculture, as seen as the political part of the culture i.e hippies. A subculture is the way of defining and honouring the particular specification and demarcation of special or different interests of a group of people within a larger collectivity. (Culture, Chris Jenks, pg.10)

Buddhist Religious Traditions Paper :: essays research papers

Buddhism is a philosophy/religion that was created by Siddhartha Gautama (Buddha) over 2500 years ago, founded on Hindu beliefs. There are two major divisions: Mahayana and Theravada, and many subdivisions. Fundamentally, Buddhists believe that one must rise above desires, to reach a state of enlightenment. Buddha was idolized, and subsequently deified, but he never claimed to be anything more than a man (dictionary.com, 2005). The goal of this paper is to answer the following questions based on the assigned readings for week two: What scared elements characterize Hindu religious traditions? And what are their significance meanings? Buddhism Is A Quest For Nirvana After reading the book Buddhism by Malcom David Eckel, if I had to define Buddhism it would not be by principle that governs a Buddhist way of life but the ultimate goal to which that life is directed, the key would be nirvana. Nirvana is the definitive cessation of the suffering that plagues human existence. The concept of nirvana gains its meaning and much of its importance in classical Buddhist thought from the assumption of reincarnation or transmigration (samsara), an assumption that Indian Buddhist share with their Hindu counterpart (Eckel, D., 1946). Classical Buddhist sources pictured human life as a continuous cycle of death and rebirth. A person, or sentient being could rise on the scale of transmigration as far as the gods in heaven or fall down through the realm of animals to one of the lowest hells. The realm of a person’s life in a future life is determined by the actions or karma performed in this life (Eckel, D., 1946). Good actions could bring a good rebirth a nd bad actions could bring a bad rebirth. In either case, however, the results in are impermanent. According to Eckel even the actions that brought rebirth in the highest heaven eventually would decay and condemn a person to wander again through the realms of rebirth.

Psychotherapy Techniques

Psychotherapy involves a number of techniques used to improve mental health or emotional and behavioral issues. Three common techniques are psychoanalysis, cognitive therapy and behavior therapy. Although these may have some fundamental similarities, especially in their objectives, there are some ways in which these approaches are different. Psychoanalysis began with Freud. Trained as a neurologist, Freud began seeing neurological problems that had no biological basis in his clients. He therefore looked towards the mind for answers. Psychoanalysis is based on the belief that change will take place when an individual becomes more self- aware by bringing unconscious thoughts and feelings into the conscious. Behavior must be based more on reality than instinct. The basic method of psychoanalysis is the free association method, where the client is directed to say whatever comes to mind on hearing a particular word. The analyst listens well and interprets the patterns and inhibitions in the patient's speech and behavior the analyst's main job is to help the patient to free his mind from unconscious barriers or past patterns of thought relatedness that are no longer helpful to the client. Recent psychoanalysis techniques try to help clients gain better trust in themselves, self -esteem and overcome the fear of death. Psychoanalysts believe that a more insight-oriented approach is to be used with healthier clients and a more supportive approach with more disturbed clients. This type of analysis is thought to be useful in clients with personality problems and neuroses, problems of intimacy and relationships. Psychoanalysis may include the client examining his relationship with the therapist. This is not included in cognitive or behavioral therapy. Cognitive therapy which also has its foundation in the concept of distorted thoughts and how they influence behavior uses a different technique for helping the client. The emphasis here is more on distorted thoughts interfering with the reality than on patterns of the client's personality as in the psychoanalytical model. The central premise is that our thoughts mediate between the stimuli in the environment and our emotions. Therefore a stimulus elicits a thought which in turn might stimulate a particular emotion, especially if that thought is an evaluative judgment. Cognitive therapists suggest that psychological distress is caused by distorted thoughts about stimuli giving rise to distressed emotions. In short, faulty thoughts cause psychological problems and therefore changing our thought patterns will lead to mental healing and changes in behavior. The analyst therefore attempts to help the client become aware of these distorted thoughts and the behavioral patterns which are re-enforcing these distorted thoughts and then to help the client correct them. The analyst has to understand the experiences from the client's point of view, unlike in psychoanalysis where the analyst only listens and points out insights to the client. The cognitive analyst then helps the client explore these distressed thoughts and put them against reality. The distorted thoughts are replaced by more accurate thoughts about the client and his life. Since this therapy is geared towards modifying people's core beliefs, it has been found to be more effective in treating conditions such as depression, substance abuse, anxiety disorders, eating disorders and phobias. A major difference observed with behavioral therapy is that it is focused on behaviors that are observable and measurable rather than on cognitions as in the two previous therapies. Behavioral therapy relies on principles of operant conditioning, classical conditioning and social learning theory. Generally behavior therapy works by changing the client's behavior through use of rewards, reinforcements and desensitization. There are many different techniques that are used by behavior therapists, including self-management, biofeedback, role-playing, modelling,etc. Unlike psychoanalysis and cognitive therapy, the client practices a particular behavior, accompanied by a reward or reinforcement of that positive behavior until change in behavior has taken place. Similar to cognitive therapy, behavior therapy is not generally used in dealing with issues of relationships. In some instances cognitive and behavior therapy are combined in one technique- cognitive-behavioral – where the analysts helps the client to understand the thinking behind his behavior while practicing alternative behaviors.

Gentlemen’s Magazine

5 You have been approached by the editor of Gentlemen’s Magazine to carry out a research study. The magazine has been unsuccessful in attracting shoe manufacturers as advertisers. When the sales force tried to secure advertising from shoe manufacturers, they were told men’s clothing stores are a small and dying segment of their business. Since Gentlemen’s Magazine goes chiefly to men’s clothing stores, the manufacturers reasoned that it was, therefore, not a good vehicle for their advertising. The editor believes that a survey (via mail questionnaire) of men’s clothing stores in the United States will probably show that these stores are important outlets for men’s shoes and are not declining in importance as shoe outlets. He asks you to develop a proposal for the study and submit it to him. Develop the management-research question hierarchy that will help you to develop a specific proposal. The initial Research: -First we need to address the management’s concern. How to market Gentlemen’s Magazine to shoe manufactures. -How profitable is shoe manufactures? -What types of sales sources does shoe manufactures uses the most? -What percentage of clothing stores provide shoes sales? -What is the percentage of demand of men shoes? -How profitable are sales of shoes? -How profitable are men shoes going to be to Gentlemen’s magazine? -To customers: oHow many times a year do they purchase men’s shoes? oHow many pair of shows do they purchas e when they do purchase their shoes? What type of men shoes are they more likely to purchase? oWhat are the preferred colors? 5. Compute the mean of the following sample values: 16. 25, 12. 91, and 14. 58. 16. 25+12. 91+14. 58=43. 74 43. 74/314. 58 21. What is sampling error? Sampling error is the estimated error caused by the observation of a sample instead of the entire population. Could the value of the sampling error be zero? Only when the sample is the entire population the sampling error can be zero. If it were zero, what would this mean? If the sample error is zero that mean the entire population was the sample. 22. List the reasons for sampling. Give an example of each reason for sampling. Answer: The inability to sample the entire population. Ex: Trying to get the entire population's hair color. 34. Information from the American Institute of Insurance indicates the mean amount of lifeinsurance per household in the United States is $110,000. This distribution follows thenormal distribution with a standard deviation of $40,000. . If we select a random sample of 50 households, what is the standard error of the mean? Answer: Standard error: 40,000/sqrt [50] = 8000/sqrt[2] or about 5656. 85 b. What is the expected shape of the distribution of the sample mean? Answer: The data should to be a normal distribution, therefore the shape would be â€Å"bell-shaped†. c. What is the likelihood of selecting a sample with a mean of at least $112,000? Answer: P(X ; 112,000) = 1 – P(X 100,000) = 1 – P(X